![]() Best kept secret: do not waste time on people who aren’t interested. This allows you to identify the warmest leads and pinpoint which people you should follow up with first/spend the most time contacting or calling. You can also identify how many times a person has opened an email and which people have opened the most emails. If they don’t open your email, try to follow up and/or use a different subject line in the future. This tells you if you’re sending to the correct email address and if the email subject your using is capturing the recipient’s attention. ![]() The first thing you can learn is if someone has opened your email. With email tracking, you can find out the following information: If Someone Has Opened Your Email ![]() What Can You Find Out Using Email Tracking & How You Can Use This Information? How to Setup Email Tracking (with an Email Tracking Pixel).What Can You Find Out Using Email Tracking & How You Can Use This Information?.Use the links below to navigate to each section: To help introduce you to email tracking software, we’ve put together this in-depth guide to cover what information you can learn from email tracking, how you can use that information, email tracking software options, how to setup email tracking, and a few tips for success. With the right email tracking software, you’ll be able to identify when, exactly, a lead has opened your email, who opened it, and what pages they viewed since opening that email. This is where email tracking software can provide Sales teams a much-needed edge in closing deals What these platforms lack however, is the crucial ability to track a lead’s email interaction history over the entire course of their customer journey. Popular email marketing platforms like MailChimp and Constant Contact have been providing statistics on open and click rates for years. With this information, you can find out if your emails are actually being read, and pinpoint the optimal for a follow-up. Have leads and customers opened your email? If so, when, and what links they click? This is valuable information for Sales teams.
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